Turkish Brands to Check

Brands are covered.

Looking for quality, style, and authenticity? Turkish brands combine centuries-old craftsmanship with modern design — offering unique pieces you won’t find anywhere else. This guide highlights Istanbul’s top fashion, jewelry, beauty, and lifestyle brands.

This Turkish Brands overview guide is a part of big Istanbul Shopping Guide where your can everything about shopping in Istanbul and Türkiye.

Why Turkish Brands Stand Out

Turkey’s position at the crossroads of Europe and Asia infuses its brands with deep cultural heritage and modern innovation. What makes them special is the blend of traditional craftsmanship, high-quality materials, and affordable prices. You’re not just buying a product; you’re buying a piece of culture and exceptional value.

Top Fashion Brands in Istanbul

Vakko – The Icon of Turkish Luxury

Established in 1934, Vakko epitomizes Turkish elegance. Their refined ready-to-wear and accessories blend European sophistication with Turkish artistry. Visit their flagship stores in Nişantaşı and İstinye Park for an immersive experience.

Vakko’s collections range from sophisticated ready-to-wear pieces to stunning accessories that perfectly capture the essence of modern Turkish style.

Arzu Kaprol – High Fashion with Turkish Soul

Known for avant-garde, architectural, and modern designs. Kaprol’s pieces are bold conversation starters that often incorporate traditional motifs in unexpected ways.

Bold, architectural, and artistic — Arzu Kaprol merges avant-garde design with Ottoman-inspired motifs. Perfect for travelers seeking statement fashion with personality.

Mudo – Everyday Chic

Mudo offers contemporary, wearable fashion at great prices. It’s known for stylish basics with a twist, like elevated t-shirts and well-cut trousers, that look more expensive than they are.

Stylish, wearable, and affordable. Mudo offers well-cut basics and contemporary pieces across Istanbul — a favorite for those who value effortless city fashion.

Affordable Turkish Fashion

Koton – Trendy and Budget-Friendly

This retail giant translates runway trends into accessible, everyday wear at unbeatable prices. Even as fast fashion, Koton is noted for good fit and fabric quality, reflecting Turkey’s textile heritage.

Fast fashion done right. Koton delivers runway trends with Turkish textile quality, making it easy to refresh your wardrobe without overspending.

LC Waikiki – Locals’ Everyday Favorite

This is where locals shop for basic wardrobe staples at incredibly low prices. It’s a goldmine for quality basics like cotton t-shirts, jeans, and sweaters.

Known for reliable basics and family fashion at unbeatable prices. Great for jeans, t-shirts, and travel staples.

DeFacto – Modern Basics That Last

Occupying the sweet spot between budget and mid-range, DeFacto focuses on contemporary basics with modern cuts. Their denim selection is particularly noteworthy.

Mid-range fashion focused on comfort and fit. Excellent denim and wardrobe staples that rival global brands.

Jewelry & Accessories

Pandora Turkey – Local Twists on Global Favorites

While international, Turkish Pandora stores often carry exclusive charms reflecting local culture and landmarks, making for perfect souvenirs.

Atasay – The Gold Standard

A family-owned company since 1958, Atasay combines traditional goldsmithing with contemporary design. They are known for high-quality gemstones and using Turkish motifs in universally appealing pieces.

Atasay’s collections range from everyday elegant pieces to show-stopping statement jewelry.

The brand is particularly known for their use of Turkish motifs and symbols, creating pieces that are unmistakably Turkish yet universally appealing.

Derimod – Leather Perfection

Specializing in leather goods, Derimod blends traditional craft with modern design. They offer high-quality handbags, shoes, and wallets at prices significantly lower than comparable international brands

From handbags and wallets to shoes and belts. Makers of premium leather bags, jackets, and shoes that balance timeless design and durability.

Luxury Turkish Brands

Beymen – Turkey’s Premier Luxury Retailer

Beymen is Turkey’s answer to Harrods. While it curates top international brands, its private label collections offer luxury quality at more accessible prices. Find them in Nişantaşı and Zorlu Center.

Silk & Cashmere / İpekyol – Textile Excellence

Brands like İpekyol specialize in silk garments that are lightweight, uniquely Turkish, and offer luxury quality at great prices. These make for incredible souvenirs.

Homegrown luxury brands producing silk scarves and cashmere apparel that capture Turkish sophistication.

Traditional Carpet and Kilim Houses

Brands like Özipek and artisans in the Grand Bazaar create world-famous carpets and kilims. These are investments in craftsmanship that last for generations.

Family-run workshops like Özipek continue the legacy of handwoven carpets and kilims — investment pieces rich in history.

Home and Lifestyle

Paşabahçe – Iconic Turkish Glassware

With over a century of glassmaking excellence, Paşabahçe creates everything from everyday glassware to stunning decorative pieces. Their iconic Turkish tea glasses are a perfect memento.

Known for elegant tea sets and crystal glass collections — practical souvenirs that celebrate Turkish hospitality.

Kütahya Porselen – Ceramics with Character

Turkish ceramics have a rich history dating back to the Ottoman Empire, and Kütahya Porselen carries on this tradition with modern flair. This brand creates ceramic pieces that range from traditional patterns to contemporary designs, all maintaining the high quality that Turkish ceramics are known for worldwide.

Their collections include everything from dinnerware sets to decorative tiles and vases. Each piece tells a story, whether it’s recreating classic Ottoman motifs or interpreting them through a modern lens. For home decor enthusiasts, Kütahya Porselen offers unique pieces that can transform any space.

Bernardo – Kitchen and Tableware Excellence

Bernardo specializes in high-quality kitchen and tableware that makes every meal feel like a special occasion. This Turkish brand has mastered the art of creating functional pieces that are also visually stunning. Their collections are particularly strong in serving pieces and kitchen accessories that combine form and function beautifully.

What makes Bernardo special is their attention to the details that matter in daily life. Their products aren’t just beautiful to look at – they’re designed to make cooking and dining more enjoyable. For tourists who love to cook or entertain, Bernardo pieces make excellent additions to any kitchen.

Authentic Turkish Skincare and Beauty Brands Worth Trying

Rosense – Rose Water Perfection

Bulgaria might be famous for its roses, but Turkey’s Isparta region produces some of the world’s finest rose oil and rose water. Rosense has built an entire beauty empire around this precious ingredient, creating products that capture the essence of Turkish roses in every bottle.

From pure rose water and rose oil to complete skincare lines infused with rose extracts, Rosense products offer a authentic Turkish beauty experience. The brand’s products are particularly beloved for their purity and effectiveness – these aren’t just pretty bottles, but genuine skincare solutions rooted in natural ingredients.

For tourists interested in natural beauty products, Rosense represents an opportunity to try ingredients and formulations that aren’t readily available elsewhere. The brand’s travel-sized products make perfect gifts or personal treats.

Arko – Men’s Grooming Excellence

While Turkey is known for many things, its tradition of male grooming often surprises visitors. Arko has been a leader in men’s grooming products for decades, creating everything from shaving creams and aftershaves to colognes that embody Turkish masculinity.

Arko’s products are particularly popular among traditional barbers throughout Turkey and the Middle East. Their shaving soap, in particular, has achieved cult status among wet shaving enthusiasts worldwide. For men looking to upgrade their grooming routine with authentic Turkish products, Arko delivers quality and tradition in equal measure.

Eyüp Sabri Tuncer – Traditional Turkish Bath Products

The Turkish bath, or hammam, is an integral part of Turkish culture, and Eyüp Sabri Tuncer creates products that bring this experience home. This brand specializes in traditional soaps, oils, and scrubs that transform ordinary bathing into a luxurious, spa-like experience.

Their black soap, made from olive oil and other natural ingredients, is particularly noteworthy. It’s the same type of soap used in traditional Turkish baths for centuries, now available in beautifully packaged forms perfect for gifts or personal use.

Where to Shop for These Brands in Istanbul

The Grand Bazaar – Traditional Shopping at Its Finest

No shopping guide to Istanbul would be complete without mentioning the Grand Bazaar. While it’s touristy, it’s touristy for good reasons. This historic covered market is home to numerous traditional Turkish brands and artisans, particularly in jewelry, textiles, and crafts.

The key to shopping the Grand Bazaar successfully is knowing what to look for and how to negotiate. Focus on items that showcase traditional Turkish craftsmanship – hand-woven textiles, traditional jewelry, ceramics, and leather goods. These are areas where the Grand Bazaar vendors often offer genuine quality and value.

Find more about Grand Bazaar in our separate Grand Bazaar Overview guide.

Modern Shopping Centers – Contemporary Comfort

For a more familiar shopping experience, Istanbul’s modern shopping centers like İstinye Park, Kanyon, and Zorlu Center house both international and Turkish brands in comfortable, air-conditioned environments. These centers are perfect for finding contemporary Turkish brands alongside international favorites.

These locations are particularly good for fashion and beauty shopping, as they often have dedicated sections for Turkish brands and frequently run promotions that make luxury items more accessible.

Nişantaşı – Istanbul’s Fashion District

For serious fashion shopping, Nişantaşı is Istanbul’s answer to Fifth Avenue or the Champs-Élysées. This upscale neighborhood is home to flagship stores of major Turkish fashion brands, as well as international luxury boutiques.

Walking through Nişantaşı gives you a real sense of contemporary Turkish style and how local brands position themselves alongside international competition. It’s also a great place for people-watching and getting inspiration for how to style Turkish pieces.

Shopping Tips for Getting the Best Deals

Timing Your Shopping Right

Like anywhere else, timing can significantly impact your shopping experience in Istanbul. The best deals often come during seasonal sales, particularly in January and July when retailers clear out inventory. End-of-season sales can offer discounts of 50-70% on high-quality Turkish fashion and home goods.

Additionally, shopping during weekdays rather than weekends often means better service and sometimes better prices, as stores are less crowded and sales associates have more time to assist you.

Understanding Turkish Shopping Culture

Turkish shopping culture values relationship-building and negotiation, even in modern retail environments. While you can’t negotiate prices in chain stores, building a rapport with sales associates often leads to information about upcoming sales, special promotions, or exclusive items.

In traditional markets and smaller boutiques, polite negotiation is often expected and respected. The key is to be respectful, show genuine interest in the products, and understand that the initial price is often just the starting point of a conversation.

Tax-Free Shopping Benefits

As a tourist, you’re eligible for tax-free shopping on purchases over certain amounts. This can result in significant savings, particularly on luxury items. Make sure to ask about tax-free procedures when making substantial purchases, and keep all receipts and documentation for processing at the airport.

Many Turkish brands participate in tax-free shopping programs, and the savings can make luxury purchases much more attractive. Some stores even handle the paperwork for you, making the process seamless.

How to Authenticate Turkish Brands

Recognizing Genuine Quality

With Turkey’s reputation for high-quality manufacturing, it’s important to know how to distinguish authentic Turkish brands from imitations. Genuine Turkish products typically feature superior craftsmanship, quality materials, and attention to detail that mass-produced knockoffs simply can’t match.

Look for proper labeling, quality packaging, and consistent branding across all materials. Authentic Turkish brands take pride in their presentation and never cut corners on the details that matter.

Shopping at Authorized Retailers

To ensure authenticity, stick to authorized retailers and brand boutiques. This not only guarantees genuine products but also provides proper warranty coverage and customer service. Most established Turkish brands have clear retail networks and can provide lists of authorized dealers.

When in doubt, shopping at recognized department stores or shopping centers typically ensures authenticity, as these venues carefully vet their tenants and brands.

Final thoughts

Shopping for Turkish brands in Istanbul isn’t just about acquiring beautiful products – it’s about connecting with a culture that has perfected the art of craftsmanship over centuries. From affordable fashion finds that rival international brands to luxury items that represent the pinnacle of Turkish artisanship, the city offers something for every taste and budget.

The beauty of Turkish brands lies in their ability to blend traditional techniques with modern sensibilities, creating products that feel both timeless and contemporary. Whether you’re drawn to the intricate patterns of Turkish textiles, the quality of Turkish leather goods, the purity of Turkish beauty products, or the elegance of Turkish jewelry, you’re not just buying products – you’re investing in stories, traditions, and exceptional value.

Remember, the best shopping experiences in Istanbul come from approaching the process with curiosity and openness. Take time to understand the stories behind the brands, appreciate the craftsmanship that goes into each product, and don’t be afraid to engage with local experts who can guide you toward the best choices for your needs and budget.

Istanbul’s Turkish brands offer something increasingly rare in our globalized world: authenticity combined with accessibility, tradition merged with innovation, and quality that doesn’t require breaking the bank. Your shopping adventure in Istanbul will not only refresh your wardrobe and home but also provide you with unique pieces that will remind you of your Turkish experience for years to come.

Frequently Asked Questions