Looking for quality, style, and authenticity? Turkish brands combine centuries-old craftsmanship with modern design — offering unique pieces you won’t find anywhere else. This guide highlights Istanbul’s top fashion, jewelry, beauty, and lifestyle brands.
This Turkish Brands overview guide is a part of big Istanbul Shopping Guide where your can everything about shopping in Istanbul and Türkiye.
Why Turkish Brands Stand Out
Turkey’s position at the crossroads of Europe and Asia infuses its brands with deep cultural heritage and modern innovation. What makes them special is the blend of traditional craftsmanship, high-quality materials, and affordable prices. You’re not just buying a product; you’re buying a piece of culture and exceptional value.
Top Fashion Brands in Istanbul
Vakko – The Icon of Turkish Luxury
Established in 1934, Vakko epitomizes Turkish elegance. Their refined ready-to-wear and accessories blend European sophistication with Turkish artistry. Visit their flagship stores in Nişantaşı and İstinye Park for an immersive experience.
Vakko’s collections range from sophisticated ready-to-wear pieces to stunning accessories that perfectly capture the essence of modern Turkish style.
Arzu Kaprol – High Fashion with Turkish Soul
Known for avant-garde, architectural, and modern designs. Kaprol’s pieces are bold conversation starters that often incorporate traditional motifs in unexpected ways.
Bold, architectural, and artistic — Arzu Kaprol merges avant-garde design with Ottoman-inspired motifs. Perfect for travelers seeking statement fashion with personality.
Mudo – Everyday Chic
Mudo offers contemporary, wearable fashion at great prices. It’s known for stylish basics with a twist, like elevated t-shirts and well-cut trousers, that look more expensive than they are.
Stylish, wearable, and affordable. Mudo offers well-cut basics and contemporary pieces across Istanbul — a favorite for those who value effortless city fashion.
Affordable Turkish Fashion
Koton – Trendy and Budget-Friendly
This retail giant translates runway trends into accessible, everyday wear at unbeatable prices. Even as fast fashion, Koton is noted for good fit and fabric quality, reflecting Turkey’s textile heritage.
Fast fashion done right. Koton delivers runway trends with Turkish textile quality, making it easy to refresh your wardrobe without overspending.
LC Waikiki – Locals’ Everyday Favorite
This is where locals shop for basic wardrobe staples at incredibly low prices. It’s a goldmine for quality basics like cotton t-shirts, jeans, and sweaters.
Known for reliable basics and family fashion at unbeatable prices. Great for jeans, t-shirts, and travel staples.
DeFacto – Modern Basics That Last
Occupying the sweet spot between budget and mid-range, DeFacto focuses on contemporary basics with modern cuts. Their denim selection is particularly noteworthy.
Mid-range fashion focused on comfort and fit. Excellent denim and wardrobe staples that rival global brands.
Jewelry & Accessories
Pandora Turkey – Local Twists on Global Favorites
While international, Turkish Pandora stores often carry exclusive charms reflecting local culture and landmarks, making for perfect souvenirs.
Atasay – The Gold Standard
A family-owned company since 1958, Atasay combines traditional goldsmithing with contemporary design. They are known for high-quality gemstones and using Turkish motifs in universally appealing pieces.
Atasay’s collections range from everyday elegant pieces to show-stopping statement jewelry.
The brand is particularly known for their use of Turkish motifs and symbols, creating pieces that are unmistakably Turkish yet universally appealing.
Derimod – Leather Perfection
Specializing in leather goods, Derimod blends traditional craft with modern design. They offer high-quality handbags, shoes, and wallets at prices significantly lower than comparable international brands
From handbags and wallets to shoes and belts. Makers of premium leather bags, jackets, and shoes that balance timeless design and durability.
Luxury Turkish Brands
Beymen – Turkey’s Premier Luxury Retailer
Beymen is Turkey’s answer to Harrods. While it curates top international brands, its private label collections offer luxury quality at more accessible prices. Find them in Nişantaşı and Zorlu Center.
Silk & Cashmere / İpekyol – Textile Excellence
Brands like İpekyol specialize in silk garments that are lightweight, uniquely Turkish, and offer luxury quality at great prices. These make for incredible souvenirs.
Homegrown luxury brands producing silk scarves and cashmere apparel that capture Turkish sophistication.
Traditional Carpet and Kilim Houses
Brands like Özipek and artisans in the Grand Bazaar create world-famous carpets and kilims. These are investments in craftsmanship that last for generations.
Family-run workshops like Özipek continue the legacy of handwoven carpets and kilims — investment pieces rich in history.
Home and Lifestyle
Paşabahçe – Iconic Turkish Glassware
With over a century of glassmaking excellence, Paşabahçe creates everything from everyday glassware to stunning decorative pieces. Their iconic Turkish tea glasses are a perfect memento.
Known for elegant tea sets and crystal glass collections — practical souvenirs that celebrate Turkish hospitality.
Kütahya Porselen – Artful Ceramics
Carrying on Ottoman-era traditions, this brand creates ceramic dinnerware, tiles, and vases in both traditional and contemporary designs.
Bernardo – Refined Tableware
Bernardo specializes in high-quality, visually stunning kitchen and tableware. They excel at functional, beautiful serving pieces and accessories.
Beauty & Grooming
Rosense – Turkish Rose Perfection
Using roses from Turkey’s Isparta region, Rosense creates an authentic beauty line of pure rose water, oils, and skincare rooted in natural ingredients.
From pure rose water and rose oil to complete skincare lines infused with rose extracts, Rosense products offer a authentic Turkish beauty experience. The brand’s products are particularly beloved for their purity and effectiveness – these aren’t just pretty bottles, but genuine skincare solutions rooted in natural ingredients.
Arko – Heritage Men’s Grooming
A leader in men’s grooming, Arko is famous for its shaving creams and soaps, which have a cult status among traditional barbers and wet shaving enthusiasts.
Arko’s products are particularly popular among traditional barbers throughout Turkey and the Middle East. Their shaving soap, in particular, has achieved cult status among wet shaving enthusiasts worldwide.
Eyüp Sabri Tuncer – Authentic Hammam Experience
This brand brings the hammam experience home with traditional soaps, oils, and scrubs. Their olive oil-based black soap is a must-try.
Their black soap, made from olive oil and other natural ingredients, is particularly noteworthy. It’s the same type of soap used in traditional Turkish baths for centuries, now available in beautifully packaged forms perfect for gifts or personal use.
Where to Shop for These Brands
Grand Bazaar – Explore jewelry, textiles, and artisanal crafts in one of the world’s oldest covered markets.
Modern Malls – Visit İstinye Park, Kanyon, or Zorlu Center for both Turkish and international brands.
→ Best Shopping Malls in Istanbul
Nişantaşı – Istanbul’s fashion district, home to designer boutiques and flagship stores.
→ Istanbul Fashion Districts
Smart Shopping Tips
- Shop During Sales: January and July offer the biggest discounts (up to 70%).
- Negotiate in Bazaars: Bargaining is normal — stay polite and respectful.
- Use Tax-Free Benefits: Request tax-free receipts for purchases above the threshold and claim refunds at the airport.
- Buy Authentic: Stick to brand boutiques or certified retailers for genuine products.
How to Authenticate Turkish Brands
Recognizing Quality: Genuine Turkish products feature superior craftsmanship, quality materials, and proper labeling.
Shop at Authorized Retailers: Stick to brand boutiques, official department stores (like Beymen or Vakko), and modern shopping centers to guarantee authenticity.
Final thoughts
Shopping for Turkish brands in Istanbul means discovering a world where tradition meets innovation. From Vakko’s couture to Rosense’s natural skincare, every product reflects Turkey’s artistry and cultural pride. Whether you’re updating your wardrobe or bringing home a piece of design heritage, Turkish brands offer timeless quality, authenticity, and style.
Frequently Asked Questions
Main image source: freepik.com
